| Start
With A Sound Marketing Strategy... |
Get
High Octane Creative Output |
 |
“Marketing
Strategy” -- now there’s a phrase that’ll
put most people to sleep. |
| At
McKinney Johnson, that’s exactly the sort of thing we
find exciting. |
Because
when your creative is based on solid marketing
strategy, |
it
actually connects with your customers, causing your cash
register to ring. |
Now
what could be more fun than that? |
|
One
thing many advertising people overlook is the power
of consistency. |
| The
most effective ad campaigns
aren’t the wacky creative, "one hit wonders". |
They’re the
ones that consistently reinforce the true nature
of the product. |
So
when you come to us with your product or service, we
go beyond the |
basic
Unique Selling Proposition. We want to know who your
customers are, |
| what
makes them excited
about your product, where
you are positioned |
in
the store (if you’re in stores), what people say
when they try your product |
for
the first time, who your competitors are and what people
say when
|
they
try their products for the first time. |
|
By
taking a Big Picture view of your brand, we can help
you execute |
| a
creative strategy that will serve
you better and longer. |
|
Of
course, the other way to put people to sleep is to present
a great
marketing |
| idea in
a form that lacks any creative
spark. That forces the viewer to do |
the
lion’s share
of the mental work. He or she should instead
be intrigued |
or
surprised with
a single idea about your product, then irresistibly drawn
in. |
|
As
you look through the examples of our work, you’ll
see that |
| our
first priority with creative is to solve
a marketing problem. There is |
always
a reason why we embark on a particular look. The starting
point |
is
never “because we thought it was cool.” |
|
We
then execute this creative rationale in a way that’s
enticing, fun, |
| and
consistent with the character
of your product. |
|
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to top |
|
